Known as the “God of Marketing” and the “Father of Modern Marketing”
Management scholar Philip Kotler.
Philip Kotler was born in America in the midst of the Great Depression in 1931.
As if the Great Depression had become a teacher on the other hand,
He became a professional in business administration, which is broadly classified as economics.
He is a marketing god so famous that there are no people who don’t know him for those who are learning marketing.
In addition, the American management scholar who is said to be the father of modern marketing
Those who have heard the name but don’t know the details
So, in this article, Philip Kotler talks about marketing in the modern economy.
I will introduce a number of famous sayings.
Who is Philip Kotler
Born May 27, 1931 (age 88), he is an American business scholar who holds a master’s degree in economics from the University of Chicago and a Ph.D. in economics from the Massachusetts Institute of Technology.
He also holds a PhD in Mathematics from Harvard University and a PhD in Behavioral Sciences from the University of Chicago.
He later served as Professor Emeritus at Northwestern University’s Kellogg School of Management and is currently an SC Johnson Distinguished Professor.
Many of his books have been published, and he is known around the world as one of the leading figures in modern marketing.
Major works of Philip Kotler, god of marketing
Kotler has published a lot of books, and his translations have been published in Japan and have had a great influence on the Japanese marketing industry.
Notable publications include the following:
“Kotler’s Marketing Management”
“Kotler’s Marketing Concept”
“The 10 Deadly Sins of Marketing”
“Kotler’s Hospitality & Tourism Marketing”
“Kotler’s Strategic Marketing”
“Kotler’s Fundraising Marketing”
“Kotler’s Professional Service Marketing”
“New Marketing Principles” (Shoeisha)
“Market Strategy Theory”
“Socially Responsible Marketing”
“Kotler’s Marketing Lecture”
“Kotler’s Marketing Thinking”
“Chaotics” (Toyo Keizai Inc.)
The God of Marketing Quote by Philip Kotler
Marketing should not focus on sales,
Rather, they should focus on developing products that are so attractive that they do not need to be sold.
The most important concept underlying marketing is human needs.
Not only are you satisfied with our products and services,
Customers who were even delighted,
They recommend our products to other customers with the same needs.
When everyone is falling into negative thinking, look at the market from a different perspective,
Bold action is the essence of marketing.
In order to develop a marketing strategy, it is necessary to clarify the categories
This is because you need to know in what areas your company is competing and with what kind of companies.
You can’t build a marketing strategy without knowing.
Discrimination is fraught with two problems.
One is that a lot of differentiation seems trivial in the eyes of the customer.
In other words,
It is perceived as counterfeit and unattractive.
The other problem is even more serious than the first.
Even if it can achieve effective differentiation,
It is a problem of being easily imitated by competitors.
Exceptional service itself, without other differentiators
It can be a strong differentiator.
Abandoned ideas should be recorded.
A mountain of discarded ideas can become another person’s inspiration.
Because it can be the source.
To see the future, we must know history.
understanding the customer,
And it is important to discern the different needs of each customer.
The purpose of the marketer is to understand the needs and demands of a particular market,
It’s about choosing the market that you can serve best.
If we develop products and services that satisfy customers in that market,
This will lead to increased company sales and profits.
Marketing is management itself.
The ultimate goal is to make consumers love your company.
A change in the market is essentially a change in customer behavior.
I used to spend money carelessly,
That will no longer be the case.
Where do we find new value?
What do you think is important?
Sensing customer movements and redefining value in a recession
We must hurry.
mimicking some of the new strategies and
Copying that whole strategy is another matter altogether.
A great strategy is
Based on many powerful activities that are not easily imitated
Made up of unique combinations.
You have to ask yourself the following questions.
“What is our business?”
“Who are the customers?”
“What do consumers value? 』
“What should business be like? 』