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Known as the "God of Marketing" and the "Father of Modern Marketing" Management scholar Philip Kotler. Philip Kotler was born in America in the midst of the Great Depression in 1931. As if the Great Depression had become a teacher on the other hand, He became a professional in business administration, which is broadly classified as economics. He is a marketing god so famous that there are no people who don't know him for those who are learning marketing.In addition, the American management scholar who is said to be the fatheof modern marketing.Philip Kotler.Those who have heard the name but don't know the details.So, in this article, Philip Kotler talks about marketing in the modern economy.I will introduce a number of famous sayings.