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120 Years of Gyudon The chairman of Yoshinoya, known as Mr. Gyudon, started from a part-time job.

牛丼 一筋120年ミスター牛丼と呼ばれた吉野家会長はアルバイト英語記事
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TOM
TOM
The beef bowl “Yoshinoya” has overcome many management crises, but who revived the current “Yoshinoya”? What is the superiority of Yoshinoya?
ゆず子
ゆず子

I also love Yoshinoya beef bowl! “I want to hear that story!”

I will answer these questions.

 

120 Years of Gyudon The chairman of Yoshinoya, known as Mr. Gyudon, started from a part-time job.

 

Although Yoshinoya is now fully revived, it has experienced many difficulties during its 120 years of business. Bankruptcy with a debt of about 12 billion yen, suspension of beef bowl sales for two and a half years due to the BSE problem, price destruction due to competition with other beef bowl chains such as Sukiya and Matsuya. Is it different?

This article summarizes the story of Mr. Shuhito Abe, chairman of Yoshinoya Holdings, who has been working with Yoshinoya since the 1970s, overcoming various difficulties and adversities.

■What you can learn from reading this article
・Yoshinoya’s “Fast” is the fastest in Japan at 15 seconds
・The basics of Yoshinoya’s beef bowl is “delicious”
・ Reproducibility of Yoshinoya

 

Profile of Shuhito Abe

Born in Fukuoka Prefecture in 1949. After graduating from high school, he moved to Tokyo to become a professional musician.

Alongside his band activities, he started his career as a part-time job at Yoshinoya.
After that, he gave up the path of music and joined Yoshinoya as a full-time employee in 1972.

In 1980, he led a miraculous reconstruction from bankruptcy and became president in 1992 at the young age of 42.
With strong leadership, he continued to protect the light of his original gyudon restaurant “Yoshinoya”, and in 2000 it was listed on the First Section of the Tokyo Stock Exchange.

In May 2014 he retired as CEO of Yoshinoya Holdings.
Currently, as chairman, he is actively working to pass on his experiences to the next generation.

 

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World’s fastest! Beef bowl is served 15 seconds after ordering

Yoshinoya’s pronouns are “delicious, cheap, and fast.” Of these, “fast” was born in the niche market of the Tsukiji store in Tsukiji Market.

Tsukiji Market is a very busy place, so the service that the people who work there are most pleased with is the “service” where food is served as soon as you enter the store.

Mr. Mizuho Matsuda, the first president of Yoshinoya, created a system that specializes in “fast”, which has a high priority among various services.

As a result, the Tsukiji store has achieved 15 seconds to serve gyudon. Probably the fastest in the world.

Japan’s fastest recipe for 15 seconds

As what was developed to realize this “fast”,

1. Team formation

2. A “ladle” with 47 holes

3. Staff skills

4. Remember who your customers order what

It is a system that provides beef bowl in 15 seconds after ordering.

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“Good” is basic

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Reproducibility of Yoshinoya

Reproducibility is especially important as we build Yoshinoya’s unique value of “fast” and “delicious” and promote chain operations.

Customers choose Yoshinoya based on the basics of “fast” and “delicious”, the taste of beef bowls eaten at Yoshinoya in various places, and the quick service.

In other words, when you go to Yoshinoya, you always expect the same “deliciousness” and the same “speedy” service. One of Yoshinoya’s missions is not to disappoint those expectations.

Also, in order to ensure continuity, it is important to have an organization in which all Yoshinoya staff understand and fulfill their roles. For that purpose, a manual that achieves “reproducibility” is necessary.

However, the world and needs are constantly changing, so it is necessary to make adjustments according to market conditions. However, if we do not wait until a new method is completed, we will not be able to meet the expectations of our customers.

Yoshinoya Manual

Mr. Shuhito Abe, chairman of Yoshinoya Holdings, talks about the manual in this way.

I think manuals are like orchestral scores. In order for a large number of players to become one and play music, they must perform according to the rules of score. On top of that, it is precisely because each player’s individuality and technique stand out that it becomes a wonderful piece of music. I think that’s what manuals are for.

The world’s strongest beef bowl is Yoshinoya!

吉野家【新仕様】 冷凍牛丼の具120g×28袋 仕送り 買い置き 時短 グルメ 冷凍食品 取り寄せ ストック 時短 簡単 ギフト“>『吉野家牛丼通販サイト』はこちら

“This is a popular product with more than 4,000 reviews and a satisfaction rating of 4 or more.

Reviews say, “I’m satisfied with this price. It’s a big help when I’m busy.” It is very helpful to be able to enjoy the taste of the store.I will use it for lunch with my children during spring break.”

It was very popular with many people ♪

吉野家【新仕様】 冷凍牛丼の具120g×28袋 仕送り 買い置き 時短 グルメ 冷凍食品 取り寄せ ストック 時短 簡単 ギフト“>吉野家【新仕様】 冷凍牛丼の具120g×28袋

(仕送り 買い置き 時短 グル冷凍食品 取り寄せ ストック 時短 簡単 ギフト)

The heating process and some of the ingredients have been changed to bring it closer to the taste of the gyudon at the Yoshinoya store.

After packing the freshly made product, it is quickly frozen to deliver the taste of the store as it is.

Not only customers who use Yoshinoya stores, but also customers who have never experienced Yoshinoya, please experience “Home Yoshinoya”.

Meat udon, beef bowl curry, meat and potatoes, and other dishes that he arranged with a little effort, and are also very useful as ingredients for time-saving recipes! It is conveniently microwave safe, and the thickness of one bag is about 1 cm, so it can be stored slim.

吉野家【新仕様】 冷凍牛丼の具120g×28袋 仕送り 買い置き 時短 グルメ 冷凍食品 取り寄せ ストック 時短 簡単 ギフト“>吉野家【新仕様】 冷凍牛丼の具120g×28袋

 

summary

Those who grab luck are those who open up difficulties

Successful people all say they were lucky. For example, when you stand at the crossroads of choices, you were lucky that the choices you made led to today.

That’s true, but that person should be able to make other choices and still find difficulty, and be successful even if they follow a different path.

A lucky person is someone who can overcome any situation and find a way forward.

I would be happy if you could refer to it even a little.

Thank you for reading to the end.

 

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