Pooh Taro with almost no money crawled up from the bottom
Biography of Takao Yasuda
— NewsPicks [ニューズピックス] (@NewsPicks) December 5, 2019
He finds out long after walking through a long labyrinth.
Takao Yasuda’s life was a dissolute life
Skipping college and going to a parlor
Continuing a dissolute life devoted to mahjong,
Finally, Pooh Taro with his money of 5 yen.
●In addition, I longed for a boxer and entered the gym.
He lost the sight in his left eye in an accident when he was a child.
Afflicted by the loss, Boxer gave up.
● A medium-sized real estate company that I worked for after graduating from university
The company went bankrupt soon after joining the company.
● From the job postings of the newspapers I picked up,
He starts a day job.
in dock labor and newspaper expansion
He lived an unreliable life while making a living.
A turning point in Takao Yasuda’s life
●However, almost no customers came,
Three months after opening, the grocery store is on the verge of closing down.
After Takao Yasuda…
↓ ↓ ↓
“Because of my stupid life in my twenties,
Without denying the essential part of human beings
I learned it.”
We arrived at disposal items and sample items.
It was a job as a grasshopper shop that sells cheaply.
In 1978, at the age of 29, he moved to Nishiogikubo.
Open a thief market.
All Donki prototypes are here.
7-Eleven is still at 11 o’clock
When the store was closed, alone until late at night
While he was displaying his merchandise,
A customer who misunderstood that it was open for business stopped by.
This is the night market mine
It gave me a reason to dig.
Product shelves are “hard to take, hard to see, hard to find”
A textbook on the distribution industry called
He took the approach of denying everything.
It is for arranging the overflowing products.
The store is booming in a strange way.
In 1989, Yasuda opened the first Don Quijote store in Fuchu.
“At the time, major chain stores were booming.
But we have to operate it
No capital, no human resources. in everything
I didn’t have what it takes to win.”
In that case, Yasuda thought, let’s do the opposite.
However, customers won’t buy the product even if the store’s character is up.
“How can I win someone’s heart?
Touching the folds of the heart and dividing it.
If you don’t make this the “coordinate axis” of your business,
“Late-night business” “Arrange products without gaps”
As a store at that time, such as “POP paste”
implement unconventional strategies,
Dramatically improved the performance of the general store.
And the catchphrase “Palace of Surprise”
Opened a store in Tokyo.
After that, the stores will spread all over the country. This is the secret story behind the birth of Don Quijote, a comprehensive discount store with annual sales exceeding 600 billion yen. Pooh Taro, who has 5 yen in his possession, is now said to have become a millionaire with personal assets of over 250 billion yen.
Takao Yasuda quotes from life
Because of my many experiences,
led to today’s growth.
In retrospect, the greater the crisis,
It grew a lot after that.
So the crisis is, so to speak,
It may have been something like “growing pains”.
Always remember to
Looking objectively, including inconvenient truths,
After chewing, we must change ourselves
It means you can’t.
Otherwise the limit will be only a wall.
I have to imitate the indomitable spirit of Mr. Yasuda, who crawled up from the bottom! !
There is a saying that “Life is all about playing with the cards you are dealt,” but that seems to be a mistake.
Unlike card games, in life “if you don’t like the cards you’re dealt, you can create as many new cards as you want.”
That may be the real pleasure of life.
I hope I can light some kind of “fire of passion” in your heart ^^)
Thank you for reading
thank you very much!
Thank you for your support.