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Noriko Ishizaka Aiming for coexistence with nature and a future society that does not throw away garbage

ごみを捨てない増やさな未来の社会と自然との共生を目指す石坂典子さん英語記事
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ゆず子
ゆず子

“What should we do to avoid “increase” and “not throw away” garbage?” “Is anyone working on this garbage problem?”

 

TOM
TOM

Good question! Garbage is a big social problem these days. Is there a way not to increase the amount of garbage and throw it away?

I will answer these questions.

Noriko Ishizaka Aiming for coexistence with nature and a future society that does not throw away garbage

Garbage disposal site where wild lilies are in full bloom”

 

Ms. Noriko Ishizaka, the president of an industrial waste treatment plant, was forced to vacate her home after reports that vegetables in Tokorozawa, Saitama Prefecture, were contaminated with dioxin.

She launched a major reform to dismantle the incinerator, but the residents’ movement did not end.

However, when she started cleaning up garbage and satoyama conservation activities, her relationship with the residents gradually improved. Before long, it was reborn as an industrial waste disposal site, with wild lilies blooming and fireflies flying around.

This article summarizes the efforts of Noriko Ishizaka, who was active with the philosophy of not throwing away garbage and not increasing it.

■Contents of this article

1)Profile of Noriko Ishizaka
2)Crisis of Ishizaka Industry
3)Ishizaka Sangyo Coexists with Nature (Creation of Biodiversity Forests

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Profile of Noriko Ishizaka

Noriko Ishizaka
Born in Tokyo in 1972. After graduating from high school, she went on a short-term study abroad program to a university in the United States. In 1992, she joined Ishizaka Sangyo Co., Ltd., which was founded by her father. In 2002, she was appointed president of the company.

 

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Ishizaka Sangyo suspected of dioxin problem

ゴミの山は宝の宝庫

The grove of trees called Kunugiyama, which straddles the three cities of Tokorozawa, Kawagoe, Sayama, and Miyoshi in Saitama Prefecture, was once called Industrial Waste Ginza, and is home to many industrial waste incinerators and processing plants. I was.

In 1999, a dioxin problem occurred in this area due to misreporting, and Ishizaka Sangyo Co., Ltd., an industrial waste disposal company, came under suspicion and received a lot of criticism.

From the outbreak of the dioxin problem until 2002, there was a movement against the Ishizaka Sangyo industry, which led to pollution arbitration and legal issues.

In Japan, waste can be roughly divided into two types.

The first is the “general waste” generated by citizens in their daily lives.

The second is “industrial waste,” which is waste generated from economic activities.

General waste is disposed of by citizens’ taxes, but industrial waste is disposed of by each company, not by taxes, and Ishizaka Sangyo handles such industrial waste.

Noriko Ishizaka appointed as president

When I saw the mountains of waste generated by Noriko Ishizaka’s father, I thought, “In the future, I want to work on the recycling business and the work of regenerating resources.”

While Ishizaka Sangyo was receiving a lot of bashing, I wondered if there was anything I could do to make her father’s dream come true.

And I confessed to her father, “I want you to be her president,” but he rejected it because she was a woman. This industry is a so-called “man’s world” and is a harsh environment. After thinking about it, her father decided to let her become president, but with a one-year probationary period.

Also, at that time, suspicion was directed to the dioxin problem due to misreporting, and a great opposition movement was taking place in the state of being heavily criticized.

In order to solve this crisis, there was absolutely no way to communicate Ishizaka Sangyo’s ideas to the people around us and our customers.

No home page. Word of mouth was the only way to get people to know about Ishizaka Sangyo. Therefore, Noriko Ishizaka decided to visualize the efforts of Ishizaka Sangyo while also taking on the role of public relations for Ishizaka Sangyo, and to disseminate it to the outside.

Noriko Ishizaka’s ambition is to create a lasting company. And she wondered what she should do to perpetuate it.

In conclusion, we decided to “become a company that is needed and loved by the local community”, and started to take action to get rid of the bad image of “an industrial waste house”.

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Changing the image of Ishizaka Sangyo “industrial waste house”

The first thing I did was build a factory. Make it an all-weather plant.

Until now, our employees have been sorting garbage outdoors wearing raincoats on snowy days and typhoon days. Therefore, first of all, we built an all-weather plant for the reason of protecting the health of our employees.

Another purpose was to prevent the dust and other debris from the waste being scattered around the area during the outdoor crushing process, leading to complaints from residents.

As the next initiative, in order to become a company that is recognized by the local community, we acquired the international standard ISO, and then started volunteer cleaning around the factory.

Biodiversity Forest Creation by Ishizaka Sangyo

We took on the challenge of creating biodiversity forests by adopting a system for evaluation by a third party (Ecosystem Association of Japan).

After a year and a half of detailed surveys such as planting, we started working on it, and five years ago we finally acquired AAA (triple A), the highest rank of JHEP certification (habitat evaluation certification system). JHEP certification is a method of evaluating the forest environment by focusing on the environment in which living things live.

If the evaluation is high, it means that the forest is suitable for more living creatures. Based on the acquisition of this highest rank, when we made a commitment that “our company will manage the biodiversity of the forest 30 to 50 years into the future”, the view of Ishizaka Sangyo changed.

Then, there were opinions from people around us, such as, “If it becomes a beautiful park, please let me use it,” or, “If the cherry blossoms bloom, can we have a cherry blossom viewing?”, so we opened it to the public.

Future Vision of Ishizaka Industry

Aiming to become an energy supply company in the future. We would like to continue as a company that regenerates resources on the ground and uses them as energy.

As for overseas expansion, in this industry, more than 100 companies are building facilities overseas with the support of JICA (Japan International Cooperation Agency). I would like to develop human resources who can operate businesses overseas. Developing countries are still at the stage of working on processing technology for general waste (domestic waste). In the next phase, if the whole country becomes economically prosperous, construction waste will be generated, so Ishizaka Sangyo’s “98% recycling technology” will be necessary.

Words by Noriko Ishizaka

 

“I don’t think about when I throw it away.”

 

 

summary

We consume a lot of things and energy every day. As a result, a large amount of garbage (waste) is generated around us, both visible and invisible.

A lot of time and money is spent dealing with such a large amount of waste. In addition, there is a problem such as a shortage of final disposal sites, and problems such as illegal dumping are becoming more serious.

In order not to waste the limited resources, we need to review the way we used to consume a lot of things and throw away a lot of things.

I would be happy if you could refer to it even a little.

Thank you for reading to the end.

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