I want to eat a fruit sandwich! “When you think of fruit sandwiches, you think of Daiwa Super.”
I want to eat Daiwa Super Fruit Sandwich! Who came up with the fruit sandwich? Where can I buy a fruit sandwich?
I will answer these questions.
Fruit sandwiches are serious sandwiches made by greengrocers at Daiwa Super stores
Revived from the bottom with fruit sandwiches
Moedan Fruit Sandwich is a big boom. It was the unexpected power of SNS that attracted so many customers during the corona crisis.
A reversal of a family-run small supermarket! Teruo Oyama (26), who took over a small supermarket in Okazaki, Aichi, from his grandfather, is on the verge of bankruptcy after losing customers to a nearby large supermarket.
The secret to turning things around is fruit sandwiches made with carefully selected fruits. PR using SNS was successful, and it became a very popular product. With that momentum, he opened a fruit sandwich specialty store in Nakameguro, Tokyo.
However, immediately after that, a state of emergency was declared due to the new coronavirus. He was in a desperate pinch. At that time, SNS creates a miracle again. There is a hint of reversal in corona misfortune.
In this article, we will tell you in detail about the secret of the delicious fruit sandwiches of “Daiwa” that survived the Corona Nabe and found a way out on SNS, as well as information on the store.
After all, the “fruit sandwich” has an eye-catching visual with a big fruit in it!
You can clearly see why there is a line just by biting into Daiwa’s fruit sandwich, which uses ripe fruits generously, as if it were just picked!
First, we will talk about how Mr. Teruo Oyama created fruit sandwiches.
How fruit sandwiches are made
Teruo Oyama didn’t want to go to college for some reason, so he dropped out in the summer of his second year. After that, he went to work in a neighboring town at a takoyaki shop run by his father. The work was tough, but I traveled to sell at events such as festivals held in various places, and not only takoyaki, but also yakisoba, shaved ice, grilled oysters, etc., and opened more than 400 times a year. I found the sales rewarding.
However, while sales increased significantly, he had a fight with his father over the management policy of the store, and decided to quit the store.
When I returned to Daiwa Supermarket four and a half years later, I was surprised to find that there were so few customers and that they were all elderly people who did not drive. Two months later, his grandfather asked him to take over the restaurant.
However, the management situation was miserable, and the deficit of 3 million yen was accumulated every year for 10 years. So he declared two goals as the new president.
I thought about what I should do specifically to achieve these two goals.
Mr. Teruo Oyama’s Daiwa Supermarket cannot compete with large-scale supermarkets in product lineup and price. I notice that.
Daiwa Super’s goal ① Double sales in one year
I thought that I could compete with large supermarkets if I became a person that customers would want to meet and talk to Mr. Teruo Oyama. I did
Creating a homey atmosphere for customers and stores like a greengrocer or fishmonger in the Showa era.
In addition to existing customers, new customers must be brought in. Therefore, we opened an official Instagram account and published the “Daiwa Shimbun” every month to deliver recommended products and articles written by Teruo Oyama to customers.
As a result of these efforts, the number of customers gradually increased. A mini event is held where you can get a vegetable if you roll the dice when you come to the store with a coupon called “Ebisu ticket” attached to the Daiwa Shimbun.
The appearance of young mothers with small children has become common, and the number of customers and sales have increased.
Daiwa Super’s goal ② Make a line of 100 people in front of the store
When I used to run a takoyaki shop, it was natural to have a line. The second goal is to create a line of 100 people in front of the store.
The idea of taking on a new challenge and creating a queue of 100 people came from my experience when I was running a takoyaki shop, and combined it with shaved ice. I didn’t sell a single one.
Taking advantage of this failure experience, I decided to use fruits instead of vegetables, but fruit shaved ice is everywhere. Oyama asked his Instagram followers for their opinions. At that time, I had about 400 followers, and they kindly gave me some advice.
The idea is shaved ice using melon. About two weeks after uploading it on Instagram with the catchphrase, “Serious shaved ice made by a greengrocer,” an Instagrammer came to eat it.
Therefore, this “genuine shaved ice made by a greengrocer” got 6,000 “likes” on Instagram and became a buzz. On that day alone, the number of followers suddenly increased to 3,000, and the next day Mr. Oyama’s goal of “making a line of 100 people in front of the store” was realized.
Serious fruit sandwiches made by a greengrocer
Shaved ice is a seasonal product, so it’s only natural that sales will drop after summer ends. To keep this line going, we needed new products that were popular year-round, regardless of the season.
Mr. Oyama discovered that a convenience store sold fruit sandwiches, and decided to make a fruit sandwich that could not be found anywhere else in Japan, as a “real fruit sandwich made by a greengrocer.”
The decisive factor in the taste of fruit sandwiches is the quality of the fruit. Mr. Oyama bought only one that he intuitively thought looked delicious and made a fruit sandwich.
Originally a greengrocer in Aichi Prefecture, Daiwa’s storefront is full of fruit sandwiches that are generously packed with high-quality fruits that have been carefully selected by professionals.
Daiwa’s fruit sandwiches are made with colorful fruits such as oranges, strawberries, bananas, mangoes, and kiwis.
And when the fruit sandwiches lined up in the store, they were sold out in an instant. In this way, fruit sandwiches became synonymous with Daiwa Super.
The secret to the deliciousness of fruit sandwiches made by a greengrocer
Luxurious sandwich with plenty of fresh cream and fruits
There are multiple types of fruit sandwiches depending on the season. What they all have in common is that you can enjoy the deliciousness of the fruit directly.
Daiwa’s fruit sandwich contains plenty of fresh cream and fruit, and you will be surprised at the volume when you hold it in your hand.
The fruit sandwich is filled from the front to the back, and the amount of fresh cream and the amount of fruit are perfectly balanced!
1. Produce the deliciousness of fruits with fresh cream
Enveloping the fruit is fresh cream with a refreshing and elegant sweetness. The fluffy fresh cream skillfully draws out the deliciousness of the ripe fruit, creating an exquisite harmony in your mouth.
2.Loads of luxury fruits
“Taiyo no Tamago Sand” is a luxurious dish using mangoes from Miyazaki Prefecture. You will be captivated by the rich sweetness and aroma of ripe mangoes.
3.Producing deliciousness with a sense of visuality
The pure white cream and bright red strawberries are visually beautiful, and the design appeals to women and children.♪
Bananas like that!
The popular fruit sandwich set can also be ordered!
You can understand why people are fascinated by just one bite of Daiwa’s fruit sandwich, which goes well with fresh cream and has a very satisfying volume.
You can get fruit sandwiches at the main store in Aichi Prefecture and the Nakameguro store in Tokyo, as well as in Fukuoka. There is also a “da cafe”.
In addition, a set of popular fruit sandwiches, including mango, can be ordered. However, it sells out quickly even at online stores, so if you are interested, we recommend checking frequently.
[Store] Daiwa Nakameguro
[Address] 1-13-6 Kamimeguro, Meguro-ku, Tokyo
[Business hours] 10:00-17:00 (ends when sold out)
[regular holiday] Monday
* Stores, product information, availability, etc. may differ depending on the store and time, and information is subject to change.
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Thank you for reading to the end.