I love Calpis! You can find it in drink bars as a matter of course.
By the time I was born, I already had Calpis…
When did Calpis start selling? What is the history of Calpis?
I don’t know much about it, but let’s learn together!
I will answer these questions.
Calpis, which we casually drink, went on sale in the Taisho era, a surprisingly long time ago. What’s more, when it was first released, it was a surprise that it was sold as a product that strongly appealed for its nutritional tonic.
If you ask why Calpis was born in the world, you will change your view of Calpis!
The history of Calpis dates back to the Taisho era in Japan, when Kaiun Mishima developed a lactic acid bacterium inspired by ○○○.
So, in this article, if you ask why Calpis was born in the world, you should change your view of Calpis. So this time, let’s introduce the history of Calpis!
History of Calpis “Mishima Kaiun”
Kaiun Mishima, the creator of Calpis, was born on July 2, 1878 (Meiji 11) as the eldest son of Hojo Mishima of Kyogakuji Temple in what is now Minoo City, Osaka Prefecture.
After studying at Nishi Honganji Literary Dormitory, Kaiun became an English teacher and transferred to a Buddhist university (now Ryukoku University). ), he traveled to mainland China, which was a dream destination for Japanese youth at the time, in search of infinite possibilities and dreams.
Calpis is a lactic acid drink developed by Kaiun Mishima of Calpis.
The impetus for development began when Kaiun went to Mongolia to procure war horses when he was running a trader.
During his stay in Mongolia, Kaiun, who had fallen ill on a long trip, was treated to a lactic acid-fermented drink called “sour milk” = “Johi,” which was made by fermenting milk with lactic acid bacteria. to recover.
Mishima was shocked by its deliciousness and health benefits, and began to learn how to make it locally.
He recovers by drinking a lactic acid fermented drink called “Johi”.
Yes, this Johi is the raw material that Calpis is based on.
After returning to Japan, Kaiun was surprised by the nutrients in Johi, and began researching whether he could make a similar drink.
During the Taisho era, yogurt and other foods containing lactic acid were already on the market.
As a result of his research, he finally released the predecessor product of Calpis called Daigomi, which was made by adding sugar to a lactic acid drink similar to Johi to make it easier to drink.
However, due to reasons such as the high cost of raw materials, mass production was not possible, and it became impossible to sell.
Kaiun Mishima didn’t give up, so Calpis exists today.
Get away from yourself! And be ambitious! Kaiun Mishima
However, if you continue your research without giving up, you will find that the juice that comes out during the production process is fermented and sugar is added to make it delicious.
And Kaiun continued to improve the liquid.
On July 7, 1919, Calpis, a nourishing tonic drink containing calcium, which people were lacking in those days, went on sale.
Calpis was launched on July 7, 1919.
After its release, Calpis quickly became a popular product due to the lactic acid bacteria boom and its delicious taste. Even today, it is loved as a popular lactic acid drink.
Calpis was originally developed as a nourishing and tonic beverage that appealed to health!
History of Calpis’ breakthrough
— 「カルピス“水玉通信”」 (@calpis_mizutama) August 16, 2022
The catchphrase at the time of its release was “the taste of first love”.
Even though it is a nourishing tonic drink, there is a gap with this catchphrase! I’m not sure!
At that time in the Taisho era, it sounds like a strong stimulus, but there were many other ads with a strong impact.
At that time, many of the advertisements were published in children’s magazines and used cartoons to explain the health benefits of Calpis in an easy-to-understand manner.
For example, a discus thrower whose record doesn’t improve broke the world record when he drank Calpis…
It is said that in 1923, four years after the release of Calpis, the Great Kanto Earthquake hit Tokyo, which was reduced to rubble, and Kaiun rushed to Tokyo with cold Calpis.
People who had problems with drinking water and lost their homes drank Calpis and gained the strength to live.
During the Pacific War in the Showa era, Calpis was also a supply item for the Japanese army.
It is said that during the battle, a large amount of sake was prepared in a large tub so that anyone could drink it as they pleased.
Origin of the name Calpis
— 「カルピス“水玉通信”」 (@calpis_mizutama) August 8, 2022
I mentioned that the “cal” in Calpis is calcium, but the name Calpis was originally inspired by Kaiun, who was raised in a temple.
After much thought, it is said that the name “Calpis” was borrowed from “Salpis”, the Sanskrit word for Jukuso, out of the words that mean taste in Buddhism.
① One of the five tastes (garbage). The fourth of the five stages in the milk refining process. A further refined form of Shoso.
The history of Calpis undiluted solution is 100 years
We continue to add the undiluted solution of “Calpis bacteria” that has continued since the Taisho era.
It’s like the eel restaurant’s “secret sauce”.
Related article: Speaking of secret sauce…
Calpis commercial collection
When it first went on sale, the catchphrase “Calpis is the taste of first love” became a hot topic because of its sweet and sour taste.
In recent years, Calpis commercials have become popular as a gateway to success for actresses.
So, I would like to look back a little along with the past actresses and CM songs.
Source: (YouTube: Calpis Water CM [Kumiko Goto] 1993 Calpis) Kumiko Goto, who was appointed as a commercial in 1993 and became the face of Calpis at once
Source: (YouTube: [CM] Calpis Water Body Peace 2012 Rena Nounen ①) Rena Nounen has been a campaign girl since 2012.
Enjoy delicious Calpis!
— 「カルピス“水玉通信”」 (@calpis_mizutama) August 8, 2022
Until the end Thank you for reading.