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Amazing behind-the-scenes stories about Gyomu Super recommended products and making geothermal energy.

業務スーパーおすすめ商品のすごい裏話と地熱エネルギー創出へ英語記事
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Why is the hot topic “Gyomu Super” so popular?

“I want to know the secret behind the popularity of Gyomu Super!”

I will answer these questions.

Amazing behind-the-scenes stories about Gyomu Super recommended products and making geothermal energy

“Don’t just make tofu at a tofu shop,” the founder said.

Gyomu Super is a supermarket that operates more than 850 stores nationwide under the motto, “everyday is a bargain.” It has a strong presence as a representative of saving allies.

Kobe Bussan, the operator.

Cheapness is not the only reason for its popularity. With over 4,000 items, the private brand (PB) products, which account for 30% of total sales, are unique and popular.

So how do you come up with such a wide variety of PB products? This article summarizes the business secrets and popular secrets of “Gyomu Super”.

■What you can learn from reading this article
・Integrated production and sales system for business supermarkets
・ Grouping acquired factories
・Commercialization from raw material production
・”World’s 3rd largest resource” excavated by Shoji Numata
Profile of Mr. Shoji Numata, Founder of Gyomu Super

Shoji Numata (Numata Shoji, born April 26, 1954) is a Japanese businessman. He is the founder and former chairman and president of Kobe Bussan Co., Ltd. Born in Inami-cho, Kako-gun, Hyogo Prefecture.

After working for Mitsukoshi (currently Isetan Mitsukoshi Holdings), he founded the food supermarket Fresh Ishimori in 1981 and established Kobe Bussan in 1985. In 2012, he handed over the management to his eldest son, Hirokazu, and in 2016, he established Town Revitalization Energy. After graduating from high school, he stepped into the retail industry after a period of laying the groundwork.

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A system that integrates manufacturing, distribution, and sales

Gyomu Super is characterized by its unique system that integrates manufacturing, distribution, and sales (so-called integrated manufacturing and sales system).

Since we have a consistent management system from manufacturing to distribution and sales in-house, we can reduce costs as much as we do not involve intermediaries.

In addition, private brand products manufactured in Japan are produced at 21 company-owned group factories.

Taking advantage of the advantages of our own group production factory, we dare to produce products that are processed frequently, and do not produce beverage products such as water because they have low added value.

For example, by adding soy milk to the egg, we succeeded in creating a fluffy texture while saving on material costs. “Ca salmon flakes” are also commercialized with the idea of adding value by adding calcium by adding salmon bones together to reduce material costs and disposal costs.

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Acquisition of production plant through M&A

We acquired a number of factories, grouped them together, devised surprising ways to utilize the facilities of each factory, and created products with a strong impact.

These are the “milk carton dessert” and “rich cheesecake” that are familiar on TV. “Milk carton dessert” is made on a milk production line, and “rich cheesecake” is made on a tofu production line.

In the corporate culture of Gyomu Super, Shoji Numata, the company’s founder, said, “You won’t know until you try.” It is said that they are developing products that are not only cheap but also have surprises on a daily basis.

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Manufacturing system from the source

The company’s policy is to produce raw materials and use them without waste.

It owns both directly managed and contracted poultry farms in Gunma Prefecture and Okayama Prefecture. The chickens raised here are processed at our group factory nearby and delivered to some stores on the same day or the next day at the latest.

The secret of cheapness is this manufacturing system. Raw materials produced via poultry farms are used up without waste. Chicken meat is processed into various products such as chicken cutlets, and chicken bones are also mixed into wieners.

Purchasing system from overseas

We import from about 40 countries, and there are many products that cannot be found anywhere else, such as abundant halal products. We will reduce intermediate margins by procuring products directly from approximately 350 cooperating factories overseas. In addition, we have realized low prices by lowering transportation costs by loading products in large containers by ship.

Pursuit of inventory risk reduction and cost reduction

When general supermarkets introduce unique products or import large quantities, there is a risk of unsold inventory, but the company has 851 sales floors, so it is possible to predict orders, and there is little worry about excess inventory or disposal.

In addition, we are thoroughly working to improve efficiency and reduce costs. For example, advertising is limited to web leaflets. We have been proactively implementing the automation of production lines from an early stage.

Ingenuity of product display

The world’s third largest resource dug up by Shoji Numata

The key to saving Japan with energy is geothermal energy, which is indispensable for a sustainable society.

Mr. Shoji Numata is taking on the challenge of geothermal power generation from a completely different industry.

summary

Every year, we aim to introduce 50 new domestic PB products. The management issue of business supermarkets is the ability to respond to shortages due to the popularity of private brand products. We are strengthening our factory facilities and distribution bases. Plans are also underway to accelerate the development of “Chisousai”, which handles side dishes and boxed lunches in the store. It remains to be seen how Gyomu Super will continue to respond to the rising expectations of consumers.

I would be happy if you could refer to it even a little.

Thank you for reading to the end.

 

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